I started 2025 with really big ideas. Ideas that were born out of what some may call sheer desperation to get out of the UK by any means necessary. Lol. I have embellished my loathing for London a little too heavy over the last quarter and I am trying really hard to reign it in. It is hard!
I digress… Do I still have those big ideas? Absolutely, however I haven’t followed through with not one of them. The sad part of this is that I had so many big ideas, that I had planned my whole year around them. In my mind, I wanted to spend a minimum of one month in each city around the world that I envisioned THIRSTY expanding into or even just personal development cities. I had developed the dream so much in my mind that I had already pictured the exposed brick brownstone in New York. I pictured the walks I would take around my favourite areas during the warmer evenings from the LES with that killer Frankie Shop store to Williamsburg for ice cream and then RS Guesthouse for drinks with my friends. I had planned out the year to a tee. It seemed that this dream felt like more of a lifeline than anything else…
Business dependant of course, I thought I had the whole thing in line.
Unfortunately, this year didn’t start with the bang I expected. It started with more of a rumbling than a full on quake. It was tough for me to swallow the pill that some of these amazing ideas / dreams were going to have to take another shape or a backseat whilst I get my ‘affairs’ in order. The problem I have with that sentiment, is that I am a full time dreamer. I spend 80% of my time thinking about the future and how I want it to plan out and I wonder if my lusting after the future somehow tripped me up in my present?
There isn’t anything stopping me realistically from diving head first into my plans and forgetting my other responsibilities however I have done this before and it usually ends in tears. In the email form. Whether it is client constraints or my diary clashing with the multi time zones, the planning never gets further due to the circumstances that I often can’t control.
2025 deserves all of the energy I have regardless of what is missing from the dream machine however, finding that energy feels like i’m walking backwards through a crowd at the Usher concert during the cherries moment… almost impossible. The energy tank feels a little empty and what I have now realised as me dreaming through 2025, actually was me presenting myself an opportunity to refill my cup in new environments. I personally thrive in new spaces, with good weather and a bucket full of opportunities that doesn’t feel like i’m the last crab in the barrel.
Moving all over the world was less about battering a Rimowa case for social purposes and more about giving myself room to think but as the weather shifts towards early Summer and lightens up our moods in London, I find myself creating a new version of my plans for the remainder of the year. I am focused on achieving as many personal Ella goals as big THIRSTY goals and some of those will take me all over the world, some may be small and others life changing. It could be a new city for a week, it could be that dream Creative Director role that appears next month or that exposed brick apartment in North London?
What I do know, is that I need to learn to stop chasing the new environments and create those moments for myself wherever I am. This is still very much a love letter to my plans, I will eventually learn to lean into the plans that fit my now and not so much my 10 years from now.
Here’s to battering our Rimowa cases one day soon…
Have a great week xo