The day you plant the seed, is not the day you eat the fruit.

Patience is a virtue...

My personality trait is very impatient. When I form an idea in my head, no matter how big or small, I want it to come to fruition within that same moment or at least within a very short time. My theory is that my excellence needs to be seen as soon as possible to ensure the idea doesn’t have enough time to fester into something less impactful. This particular trait hasn’t worked when it comes to my business. I have had to exercise a muscle that I am not used to using at all… patience.

The last five years has been more of a marathon that I initially expected. Perhaps the glittery idea of owning my own business clouded my vision to the reality that there is so much more sweat and tears before you get the trophy at the end (if there even is one?).

I am constantly trying to remind myself that during this marathon there has been some really gut wrenching lows that have left me feeling like packing it all in one large box and going to lay down on the most remote beach I can find in the world. On the other side of the lows, there has been super high highs that have inspired me to keep going to the next mile.

I have consistently planted seeds throughout this journey. I have planted seeds across my own skills, my teams skills and where I envision this business going. In planting my small seeds of positivity, I have also planted seeds of doubt. I have rooted myself to this small box of creativity within the parameters that my business allows, laced with doubt and fear at the core. The mini marvels I planted haven’t all bloomed in the way I would have dreamed them to so in turn, I have started to lose my patience.

In a recent Sunday stroll with a really good friend, we spoke about our respective journeys and whilst dissecting all of our not so shiny wins, we took a brief bench break to talk through our recent wins… I am always the first to claim that there is nothing exciting happening with me so I allow my peers to lead the conversation however my friend Charlie refuses to let me sit in the dark when it comes to my achievements and what started as a woe is me moment, soon bloomed into us both eating up chunks of my beautiful fruit (figuratively speaking) from over the last decade. The brands I have launched to market over the years, the brands that I have spilt all of my creative juice into to make global household names and the brands that have benefitted from my unwavering support regardless of budgets that have exceeded all KPIs.

My seeds have been sprinkled with water or tears over the years and produced bloody amazing fruit, I have just been too busy spraying negative fertiliser on the pending seeds to see this in the right way. The day you plant the seed, isn’t the day you eat the fruit but by God when you finally bite into that sweet chunk of fruit you are reminded of all that you have invested in.

I had another reminder of this mentality last week when Jonathan Andersons departure from Loewe after 11 years was announced. Tik Tok, X, Substack, IG, Threads, every platform shared their joint sadness in the news but whilst sharing communal tears, there were more than thousands of posts highlighting Jonathans amazing tenure. An outcry from every fashion pore came a wealth of applause for all his hard work, Loewe found an incredible home in Jonathan and through that journey, we all fell madly in love with the snippet of his brain we were lucky enough to see. The puzzle bag, balloon heels, Taylor Russel’s metal coat and that iconic Loewe bus on the way to the met to mention a few incredible moments, it is clear that Anderson performed a renaissance for the brand. Over the last 11 years, he has been commended on his set design, collaborations and overwhelming efforts in creating a cultural movement through his designs; however in announcing his exit, the brilliance that he is, has now been spoken about with more than 40 million hits in the first 24 hours… Jonathan can finally eat every drop of the seeds he planted.

The day you plant the seed, is not the day you eat the fruit.

We are all patiently waiting for our fruit salads, whether it takes eleven years, five years or a few days, the key here is patience.

Have another amazing week!

Ella x